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The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.

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White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

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Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

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Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

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Webinars/Events

Analyst Insights for GTM Actions: Marketing Complex Categories Like Zero Trust

Market Intelligence

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Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

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White Paper/E-Book

Building a Sustainable Content Ecosystem

Content Creation

Market Intelligence

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How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

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Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

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Infographic

Attracting and Retaining Tech Customers in EMEA

Demand Generation

EMEA

Intent Data

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Lessons Learned from Security Buyers

Market Intelligence

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Tech Buyers’ Most Trusted Research Sources

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Market Intelligence

Marketing

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White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

Technology Investment Drivers

Blog Post

Five Top Technology Investment Drivers for 2024

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Market Intelligence

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

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Webinars/Events

Webinar Series: Analyst Insights for GTM Actions

Market Intelligence

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Video

2024 Technology Spending Priorities, APAC

APAC

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Using Market Research to Build a Differentiated GenAI Story

Market Intelligence

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Infographic

Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

Market Intelligence

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Webinars/Events

The Impact of Sustainability on IT Buying Decisions

Market Intelligence

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Infographic

Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!

Demand Generation

Market Intelligence

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Video

Innovate and Compete More Effectively with Enterprise Strategy Group

Content Creation

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Scale Venture Partners

Market Intelligence

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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Webinars/Events

Engines of Alignment: People, Processes, Data and Measurement

Market Intelligence

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Infographic

Changing IT Budgets and Spending in Europe

EMEA

Market Intelligence

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Infographic

Navigating IT Budgets Amid Market Uncertainty

Market Intelligence

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Webinars/Events

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

Market Intelligence

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White Paper/E-Book

Aligning to European IT Priorities to Drive Buyer Engagement

EMEA

Market Intelligence

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White Paper/E-Book

Cracking the Buyer’s Journey with Intent Data

Intent Data

Market Intelligence

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White Paper/E-Book

Highlights from Our North American 2023 IT Priorities Study

Market Intelligence

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Infographic

Effective Content Distribution in a Competitive Digital World

Content Creation

Market Intelligence

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Infographic

The Modern IT Buyer’s Research Journey

Market Intelligence

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White Paper/E-Book

Understanding IT Buyers’ Behaviors

EMEA

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Companyon Ventures

Market Intelligence

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Webinars/Events

European IT Priorities: What’s in Store for 2023?

Market Intelligence

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Webinars/Events

Tech Investors and Operators: Bessemer Venture Partners

Market Intelligence

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Video

Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate

Market Intelligence

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White Paper/E-Book

2022-2023 Media Consumption and Vendor Engagement Study

Market Intelligence

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Blog Post

Current Experiences and Preparing Your Business for What’s Next

Intent Data

Market Intelligence

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Video

How to Build More Pipeline ­When Everything’s Gone Virtual

Content Creation

Market Intelligence

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Knowledge Sharing

Future of Analytics Will Close Gap Between Data, Decisions

Market Intelligence

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Knowledge Sharing

6 Essential Big Data Best Practices for Businesses

Market Intelligence

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Presentation

Adapting to and Thriving in a Shapeshifting Cybersecurity Market

Market Intelligence

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Webinars/Events

2022 IT Priorities Preview: New Trends in Technology Infrastructure Spending

Market Intelligence

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Webinars/Events

Customer-centric Growth in a Shapeshifting Cybersecurity Market

Market Intelligence

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Webinars/Events

Market Insights: 2021 DevOps Pulse Survey Results

Market Intelligence

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Webinars/Events

Market Insights for Systems Management Marketers in 2022

Market Intelligence

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Webinars/Events

Market Insights: The Evolving Role of Strategic IT Leaders

Market Intelligence

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White Paper/E-Book

2021 BrightTALK Benchmarks Report: Patterns in the Data

Market Intelligence

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Webinars/Events

Market Insights: The State of Data Science in 2021

Market Intelligence

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Webinars/Events

Market Insights: The State of Customer Experience in 2021

Market Intelligence

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Webinars/Events

Market Insights: Managed Service Provider (MSP) Content Preferences and Buying Behavior in 2021

Market Intelligence

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Webinars/Events

Market Insights: B2B Tech Buyer Content Preferences and Behavior in 2021

Market Intelligence

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White Paper/E-Book

Digital Marketing Maturity Benchmarks Report

Content Creation

Demand Generation

Market Intelligence

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White Paper/E-Book

Covid-19’s Effect on Marketing Ebook

Content Creation

Demand Generation

Market Intelligence

Marketing

managed service provider MSP

Blog Post

The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Channel

Intent Data

Market Intelligence

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Webinars/Events

Tech Buying and Selling During the Pandemic: What TechTarget Audience Intent Reveals and How to Adapt

Market Intelligence

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