The democratizing forces of cloud are changing the dynamics by which businesses compete.

Our latest research shows that cloud is the #2 initiative driving technology investment (behind Cybersecurity).

Businesses are moving toward a hybrid blend of private and multi-public cloud consumption. The cloud purchase research we observe is focused on cloud migration, cloud security, monitoring and observability across multi-cloud and hybrid cloud environments, and digital transformation. Enterprise Strategy Group’s Cloud & IT Operations analysts and demand-side research cover all facets of cloud and IT operations and observability, including:

  • AIOps
  • Cloud infrastructure management
  • ESG/Sustainability
  • FinOps
  • IT asset management
  • IT operations management
  • IT service management
  • Observability
  • Systems management

Research Brief

FinOps 2.0: Maturing Beyond Cost Optimization

Businesses have been using FinOps to manage their operational expenditures related to cloud use to great effect. Recent research by TechTarget’s Enterprise Strategy Group revealed that this business practice is evolving from quick wins and cost cutting to a holistic approach to managing cloud financials. Already an Enterprise Strategy Group client? Log in to read the […]

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Analysts Covering Cloud & IT Operations

Jon Brown

Senior Analyst, Data Protection, Ops & Sustainability

Areas of Expertise

  • AIOps
  • Backup
  • Business Continuity/Disaster Recovery
  • Data Protection
  • DRaaS
  • FinOps

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Aaron Tan

Regional Director, Analyst Services, APAC

Areas of Expertise

  • Application Modernization & DevOps
  • Business Applications
  • Cloud Computing
  • Cybersecurity
  • DevOps
  • IaaS/Cloud

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